About Brittany Perry's Media
Personal Portfolio in Mass Media and Communication
Professional Background
Brittany Perry's *Click & Tell* is a personal portfolio site that focuses on mass media and communication, with a concentration in strategic communication from Virginia Wesleyan. Brittany is an aspiring professional in the field, aiming to showcase her skills and experiences. With a diverse background including military service and volunteer work, she brings a unique perspective to her portfolio. Proficient in multimedia creation, she aims to connect with potential employers and clients to provide strategic communication solutions.
Experience
Public Affairs Strategist
United States Navy - JUL 2012 to NOV 2019
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Committee Leadership: Collaborated with sailors and leadership to identify morale-building opportunities and develop engaging programs that reflected the needs of a diverse shipboard population.
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Event Promotion: Created multimedia content to advertise volunteer events, cultural celebrations, fundraising drives, and recreational activities, increasing sailor participation and unit cohesion.
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Internal Communications: Utilized digital and print media channels—including posters, internal newsletters, social media, and ship-wide announcements—to distribute timely information on upcoming events.
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Cross-Rank Engagement: Facilitated inclusive initiatives that encouraged interaction between junior enlisted personnel and senior leadership, promoting unity and mutual respect.
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Impact: Contributed to increased morale, greater volunteer turnout, and a strengthened sense of community aboard the command.
Communications Strategist (Final Project)
Virginia Wesleyan University - AUG 2024 to DEC 2024
- Content Strategy: Developed a comprehensive digital marketing plan tailored to target local volunteers and supporters, aligned with the brand values and mission of Girls on the Run.
- Volunteer Outreach: Collaborated with community partners, schools, and local media outlets to disseminate promotional materials and calls-to-action for volunteers.
- Email Campaigns: Designed and distributed targeted email newsletters to current subscribers, previous volunteers, and partner organizations to encourage sign-ups and community involvement.
Content Creation Specialist
Frog Dog K9, Inc 501(c)(3) - JUN 2024 - Present
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Storytelling & Branding: Developed compelling digital narratives to share the organization's origin story, trainer bios, veteran success stories, and the unique role service dogs play in mental wellness.
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Merchandise Promotion: In-person booth promotions to support the promotion of branded merchandise, increasing online store traffic and sales to fund nonprofit programs.
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Outreach Campaigns: Designed targeted content to connect with veterans in need of dog training services, helping to raise awareness about the therapeutic impact of service dogs on PTSD and mental health.
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Community Engagement: Amplified community presence by promoting volunteer opportunities, donor spotlights, and event recaps, fostering a stronger connection between the organization and its supporters.